Computer Circuit Board


Why Honeycomb Global



Honeycomb Global  began as a collaboration between business and industry experienced MBAs and PhD physicists at Cambridge University, UK, in 2011.


Having originally come together to design the strategy for a new 100-acre electronics cluster/tech park, focusing on Electronics Systems Design & Manufacturing, a strong working relationship developed resulting in the formation of Honeycomb Global Ltd. Three years later, a joint venture company in India was created, followed by an office in Texas, although, at that time, still focusing on Indian Electronics Tech Park eco-system. In time, the realisation that many of the most successful electronics industry businesses are based on collaborations, the idea of creating The Honeycomb Global Electronics Hub formed, to build a worldwide network of electronics industry companies of all sizes, interested in finding growth through collaborations. Inspiration has also been taken from the aerospace and pharma industries, where collaborations have, over recent decades, produced amazing results in terms of innovation and business growth.

Although we have retained our roots in Indian Tech Park/Cluster strategy development, and include a specific membership option for those Tech Parks and Clusters, we now take an active role in managing The Honeycomb Global Electronics Hub. We help our members find companies to collaborate with, be it in finding or offering new technologies, manufacturing processes, or the local knowledge and networks needed to enter a new market. We help find the right partners, through our network, and facilitate the early conversations as an independent 3rd party, maintaining confidentiality until both partners feel ready to talk directly. We also promise to never knowingly pass on your contact details to anyone without your expressed permission, recognizing that the basis for any network is trust and integrity. It is free to register, which gives access to news forums and a place on our database which we use for collaborator searches. We do also have paid plans, where we take a more active role, providing additional content and industry newsletters tailored to your specific request, starting at just £99/year, simply reflecting the overhead of managing the network. Higher value plans are also available, where increased levels of bespoke work such as more active collaborator searches, targeted market research, technology scoping etc. Check out The Honeycomb Global Electronics Hub tab at the top of this page.​

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Economic growth across technology industries through enhanced collaborations and cluster effect.


We focus exclusively on innovation and development in the electronics industry and the development of markets in emerging sectors and regions.


We understand where technology is today and can forecast where it will be in the future.

Model & Method

We combine non-traditional and conventional approaches that integrate technology, management and regional strategy.

Global Alignment

We deliver strategy emphasising the alignment of regional resources within global markets.

Quality Assurance

Our teams with qualifications and experience to lead client engagement, with researchers and strategy experts from world renowned institutions.

Fast Implementation

We accelerate decision making and move seamlessly into implementation by engaging with all stakeholders.



Honeycomb Global is staffed by MBA and PhD qualified practitioners, educated in the BEST UNIVERSITIES and with extensive COMMERCIAL EXPERIENCE. We mix THEORY with REALITY. 

The experience within our team of advisors includes directorships of Eurochambres, British Chambers of Commerce, India British Business Council, Greenfield Manufacturing Sites, Cambridge Enterprise. Together we have extensive experience in cluster development strategy through involvement with the European Cluster Commission and frugal innovation in emerging countries. Lastly, our Chairman of Advisors has received one of the UK’s highest honours (CBE) for services to industry.

Abstract Shapes

Business & Strategy

Market & Customer Assessment

Key market drivers, Growth opportunities, Segments, Sizing, Pricing analytics, Distribution channels, Promotion tactics, Demand forecasting.


Competitor Assessment

Strategies, Commitment, Signals, Positioning, Performance benchmarking, Likely reaction.

Product & Technology Assessment

Substitutes, Cost structures, Strategic positioning, R&D roadmapping, R&D portfolio evaluation and optimisation, Commercialisation and Monetisation, Market valuation, Licensing and Spin-offs.

Business and Corporate Strategy

Target markets, Target customers, Market penetration, New high growth industries, New capability acquisitions.

Operations Strategy

Global sourcing, Manufacturing outsourcing, Process and Supply chain restructuring & redesign.

Parallel Lines

Technology & Innovation

Artificial Intelligence

Robotics & Industrial Automation

Energy Sustainability

Human Behaviour

Internet of Things

Future Computing


Advanced Chemicals & Materials

Healthcare & Life Sciences



Dr Dishant Mahendru

Director, India

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Dishant has provided insight in emerging technology markets, technology innovation, and understanding investment opportunities for emerging technologies. Dishant has led and worked on contracts involving technology-led mergers & acquisitions, commercialisation strategy development, feasibility and product design. Dishant graduated with a first class honours degree in Electrical Engineering from the University of York, a PhD in Physics from the University of Cambridge and is fluent in Danish and Hindi.

Ranjana Pathi

Director, India

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Ranjana brings in extensive experience in social innovation. Ranjana has led and worked with two technology based startups in the educational space. She has provided insights for R&D as well as business development strategy for the Indian market. Ranjana graduated with a first class degree in Electronics & Communications Engineering from R. V. College of Engineering Bangalore, an MSc Nanotechnology from University College London and speaks fluent French, Hindi and Kannada. 

Dr Qing Shan Ding

Business Development

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Born in China, Qing has extensive experience of studying and working in the United Kingdom. Qing holds a PhD in International Marketing and Management, and maintains a senior position in the UK University/research sector. His research expertise focuses on Chinese consumers, primarily study the impact of country of origin, consumer ethnocentrism and consumer animosity on product preference and willingness to buy. He also conducts market entry consultancy and advises companies on Chinese culture and business etiquette.

Ron Smith MBA

Director, UK

Ron Smith_edited2.jpg
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Having gained an MBA from Manchester Business School in 2011, Ron left the corporate world of the FTSE250 PLC Electrocomponents to move into consultancy, setting up Level 5 Consultants Ltd. A Focus on international business development and industrial cluster design has led to contracts at government level in BRIC economies, involving market analysis, strategic auditing, strategy development and stakeholder management.

Dr Dirk Mersch

Director, USA

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Dirk brings in extensive experience in emerging technologies for the renewable energy sector. He has led and worked on both private and publicly funded projects involving R&D strategy, technology feasibility and product design for a variety of technology sectors. Dirk has received a Diploma degree with distinction in Physics from the Ruhr University Bochum (Germany), a PhD in Chemistry from the University of Cambridge and speaks fluent Russian and German.

World-class Advisory Board

Neville Reyner (CBE)

Chairman of the Advisory Board

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Starting from the humble roots in the North East Lancashire coal mines, Neville rose to become the UK Executive Vice President of Mitsubishi Electric Europe responsible for a turnover of £250 million. He has also received several honours during is a long and distinguished career.

Neville holds a BSc Electrical Engineering, MBA from Cranfield, Chartered Engineer (C Eng) and is a Fellow of the Institution of Engineering and Technology (FIET) and is a Fellow of the Royal Society for the encouragement of Arts, Manufactures & Commerce (FRSA). He currently holds the following Non-Executive Director positions:


  • Chairman of Hertfordshire Chamber of Commerce

  • Chairman of Young Chamber UK

  • Chairman of Groundwork, a sustainable development charity

  • Director of Premier EDA Solutions.

  • Chairman, Advisory Board of Smartsource.


As Deputy Chairman of the then East of England Regional Development Agency he established the Centre for Integrated Photonics (CIP) Ltd. Neville served on the UK government Electronics Leadership Council, was a member of the European Commission (European Cluster Policy Group) in Brussels, was Vice President European Chambers of Commerce (eurochambres) also in Brussels, former President of the British Chambers of Commerce (BCC) and a board member of UK India Business Council (UKIBC). He is a visiting professor at the University of Hertfordshire, School of Engineering and Technology.

Charles Cotton


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Charles Cotton is founder and Chairman of Cambridge Phenomenon International Ltd. He co-authored The Cambridge Phenomenon: 50 Years of Innovation and Enterprise. He currently holds the following positions:


  • Director of Solarflare Inc.

  • Director of XMOS Ltd

  • Director of Cambridge Enterprise, as well as a member of its Investment Committee

  • Chairman of the Advisory Panel of Cambridge Innovation Capital

  • Deputy Chairman of Cambridge Ahead

  • Member of the Board of Trustees of the American University of Sharjah

  • Member of the fund-raising committee at the Rosie Maternity Hospital

  • Advisor to CUER (Cambridge University ECO Racing).


His engagement in high technology dates back to 1983 when he was Sales and Marketing Director at Sinclair Research Ltd. After graduating, he worked in the automotive industry at British Leyland and Ford. He holds a BA Hons in Physics from Oxford University and is a Fellow of the Institute of Physics and a Fellow of the Royal Society of Arts. 

Dennis Wolstenholme


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Dennis has experience working as senior director for 25 years with responsibility for operations, supply chain, engineering, corporate IT and software product development functions in the electronics/gaming Industry.


He has served as Board Director and General Manager at Barcrest (part of IGT until 2011), where he managed manufacturing and outsourcing activities with a turnover of £60 million and introduced an ERP system embracing all of the company's corporate functions. He also turned around the loss-making analog gaming division of Barcrest into healthy profits.


Before that, Dennis contributed to the setting up of Elkay’s Greenfield manufacturing plant in Wales and also worked with GEC/Marconi (now part of BAE systems) in their design function. More recently, following the acquisition of Barcrest by Scientific Games, Dennis acted as Principal Management Consultant in integrating both businesses. This included relocation of factory and offices, process improvements and a harmonising of systems and practices.

Jaideep Prabhu


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Jaideep Prabhu is the Jawaharlal Nehru Professor of Business and Enterprise at the Judge Business School at the University of Cambridge, England. Professor Prabhu is also the Director of the Centre for India & Global Business (CIGB). He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth.


Prior to his current position, Jaideep Prabhu was Professor of Marketing and Director of Research at the Tanaka Business School, Imperial College London; University Lecturer and University Senior Lecturer in Marketing, Cambridge Judge Business School, University of Cambridge; Assistant Professor and Fellow at the Center for Economic Research, Tilburg University, the Netherlands; and Visiting Assistant Professor at the Anderson School of Management, UCLA.


Jaideep Prabhu is a member of the editorial boards of the Journal of Marketing, the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing Science and the Journal of Management Studies, and a member of the senior advisory board of the European Journal of Marketing.


He has consulted with or taught executives from ABN Amro, Bertelsmann AG, British Telecom, the UK's Department of Trade and Industry (DTI), EDS, Egg, IBM, ING Bank, Laird, the NHS, Nokia, Oce Copiers, Philips, Roche, Shell, Vodafone and Xerox among other organisations in Colombia, Finland, Germany, Netherlands, Portugal, Switzerland, UK and US.